Publicis Groupe India’s digital agency, Saatchi Propagate, has announced the appointment of Saurabh Mankhand as EVP and head of consumer experience (CX). 

Mankhand will be responsible for the agency’s CX practice, focused on integrating strategy, data, content, platform innovation, and emerging technologies to deliver measurable impact for brands. 

This is Mankhand’s second stint with the group. He was with Publicis Groupe in 2021, serving as senior vice president and head - delivery, Indigo Consulting.

He was previously at  Oliver+, where he was business head for e-commerce and technology services. 

Reporting to Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Saatchi Propagate India, Mankhand will work closely with Prachi Bali, EVP and business head, Saatchi Propagate India and Snehasis Bose, group chief strategy officer, Saatchi & Saatchi India, BBH India and Saatchi Propagate India.

Srivastava said, “Saatchi Propagate India has been on an amazing growth journey over the last few years. Today, we are amongst the top digital agencies in the country, working with some of the major national and international brands. To keep this momentum going, we are strengthening our capabilities with a focus on owning the entire CX journey. Saurabh’s deep expertise in this space makes him the perfect partner to lead us into this next phase. With Snehasis, Saurabh and Prachi at the helm, Saatchi Propagate India is ready for its next phase of growth.”

Mankhand added, "The future of brand growth is about creating predictive, personalised experiences through a seamless convergence of strategy, data, and platform innovation across the entire omni-channel ecosystem. This has placed CX at the very core of the business, and I'm excited to join the team at Saatchi Propagate India, who are already deeply engaged with clients on these strategic journeys. My focus will be on enhancing our collective ability to deliver proactive CX solutions that not only meet modern customer expectations but deliver the significant, measurable growth our clients demand."

In a career spanning over two decades, he has also worked with Ogilvy and TheoryM Interactive India, among others.