WPP has announced the appointment of Anne-Isabelle Choueiri as chief transformation officer.

In this newly created role, Choueiri will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP’s three-year growth plan unveiled in February 2026. She will be based in New York and will sit on WPP's Executive Committee.

She will lead organisational transformation across WPP, working closely with the company's product and enterprise tech teams to harness AI, technology and data to unlock new capabilities and drive operational excellence. 

Choueiri moves from The Estée Lauder Companies, where she was most recently serving as the SVP transformation. She joined the organisation in 2019. 

Cindy Rose, CEO, WPP, said, "Delivering on our Elevate28 strategy requires us to fundamentally transform how we operate and how we show up for clients. Anne-Isabelle has a proven track record of leading this kind of evolution at scale across operations, technology and culture in innovative ways. She is exactly the leader we need to drive bold, lasting change at WPP and I'm delighted to welcome her to the team as we work together to unlock our next chapter of growth."

Choueiri said, "WPP has set out an ambitious and exciting vision for the future, and I'm honoured to join at such a pivotal moment. I look forward to working with Cindy and her team to transform how we operate and deliver for our clients – ensuring we continue to build integrated solutions that drive real impact. Lasting transformation requires the right culture and operational mindset and I'm excited to help build an environment where innovation thrives and our people are empowered to embrace change."