Mountain Dew has unveiled Mountain Dew Adda Stories - a new storytelling platform that brings together friendship, micro-drama storytelling and anime-inspired visuals.

As part of the campaign, the brand has released a film and a contest video featuring brand ambassador Hrithik Roshan. The campaign has been conceptualised by Leo. 

Every unforgettable story has a starting point. For today’s young India, that starting point is often the Adda - where friends meet, plans get made, and someone inevitably says, “Yaar, ek kaam karte hain.” Mountain Dew Adda Stories taps into this familiar youth reality, turning everyday hangouts, spontaneous conversations and shared dares into larger-than-life stories of courage and adventure.

With Mountain Dew Adda Stories, the brand brings its belief of ‘Darr Ke Aage Jeet Hai’ into a fresh, digital-first storytelling format. The campaign shifts the spotlight to the moments before the dare -  the banter, the bold idea, the group of friends, and the shared dream that turns a casual plan into an unforgettable experience.

The film follows a group of friends as they relive a daring cave expedition that begins with a conversation at a Mountain Dew Adda. As the story builds, the film moves from live action into handcrafted, anime-inspired animation. The film then returns to the Adda, where every adventure becomes a story to be told, retold and remembered with friends.

Akankshaa Dalal, category head - Mountain Dew, PepsiCo India, said, “Mountain Dew has always celebrated the spirit of courage and the belief that ‘Darr Ke Aage Jeet Hai.’ With Mountain Dew Adda Stories, we are refreshing the way this philosophy comes alive for today’s youth. The campaign moves the spotlight to friendships, genuine conversations and the everyday spaces where daring ideas are born. By blending authentic stories with handcrafted animated visuals, we are creating a storytelling platform that is culturally relevant, entertaining and true to the fearless spirit of Mountain Dew.”

Vikram Pandey, CCO, Leo - South Asia, said, “Every time you face fear, you walk away with a legendary story. That’s the vibe of Mountain Dew Adda, a space where friends link up to hype each other’s wildest adventures. By blending live action with stylised animation, we’ve created a visual format that feels just as epic and larger-than-life as the stories themselves. This is more than a campaign; it’s an invitation for the community to co-create and truly live the ‘Darr ke Aage Jeet Hai’ philosophy.”