Famous Innovations has announced that it has secured five business wins across diverse sectors. 

The agency has been awarded mandates from Taneira Sarees, ITC B Natural (new product launch project), the Uttar Pradesh Government Department of Information & PR, Airtel, and Kamiliant from the Samsonite group.

All five wins were secured through competitive multi-agency pitches, further underlining the agency’s growing reputation for strategic thinking and creative excellence.

Among the highlights is the return of Taneira Sarees, a brand that holds special significance for Famous Innovations. The agency had originally named, conceptualised, and launched Taneira in 2016, making this win a meaningful ‘homecoming’ and an extension of Famous's 10-year-old relationship with the Titan group. 

The Uttar Pradesh Government mandate marks a strategic expansion for the agency, with Famous Innovations establishing a dedicated office in Lucknow to service the account.

The mandate for Kamiliant further strengthens the agency’s relationship with the Samsonite group, as Famous Innovations has already been handling American Tourister in India for five years.

The mandates span a mix of mainline and social media responsibilities, reflecting the agency’s integrated approach to modern brand building.

Mithila Saraf, CEO, Famous Innovations, said, “This set of wins feels particularly special not just because of the scale, but because of the diversity of challenges they bring. From building on our baby brands like Taneira to shaping new launches and government narratives, it’s the kind of work that pushes us to think deeper and create more meaningfully. What’s also encouraging is that all of these came through multi-agency pitches, which reinforces our belief that strong strategic thinking combined with creative clarity continues to stand out. We’re excited to partner with these brands and build work that truly matters.”