Advertising, 16 Mar 2026

Wakefit's 'Dhamki Squad' campaign for World Sleep Day.

16 Mar 2026 4:14 PM

Wakefit turns ‘maa ki dhamki' into a sleep solution

Conceptualised by The New Thing, the campaign consists of an ad film.
Kumar Awanish

16 Mar 2026 11:03 AM

Cheil SWA elevates Kumar Awanish

He was previously the chief growth officer at the agency.
Liz Taylor

16 Mar 2026 10:30 AM

'Important to be hard on the work, not the people'

Liz Taylor, global chief creative officer, Ogilvy, shares challenges faced by working mothers in the industry, and how it can change.
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