The Advertising Council of India has announced that they will be joining the BRICS brand marketing and industrial cooperation platform as a core committee member.

Also known as BRICS platform, it aims to establish two-way circulation channels for brands among all member states and partner countries.

Participants will include industry organisations, brand owners, full-chain advertising and marketing service providers, media and digital platforms as well as academic and research stakeholders.

The platform will regularly host annual conferences with a clear focus on BRICS advertising, branding and trade. The inaugural event will be held in Beijing, China, in October.