Advertising, 16 Dec 2024

Wakefit's Gaddagiri campaign

16 Dec 2024 10:29 AM

Wakefit attempts to 'explain' Poonam Pandey's 'death' fiasco

The latest film in its Gaddagiri series portrays a marketing team brainstorming ‘comeback’ ideas for Pandey, pitching over-the-top schemes.
Nick Lawson

16 Dec 2024 12:02 AM

Nick Lawson ends his 34-year stint with EssenceMediacom

He was the global CEO.

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Marc Pritchard

17 Jun 2025 10:19 PM

Cannes Lions 2025: Advertising > content – Marc Pritchard
Vikram Solar's ‘Khushiyon Wali Sunshine’ campaign.

17 Jun 2025 8:25 PM

Vikram Solar turns a child’s 'hanji' into a symbol of solar-powered joy
Overall Lions tally stands at 12.

17 Jun 2025 6:00 PM

Cannes Lions 2025: Three wins for India on day two
CTV has emerged as a premium channel in India with 35 million incremental viewers

17 Jun 2025 5:32 PM

CTV viewership up; 23% of Indians are now digital-only: Kantar report

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With the launch of this AI-driven media company, WPP Media unites media, data and production capabilities

28 May 2025 9:50 PM

WPP Media replaces GroupM as WPP’s global media company
Enormous and Famous Innovations win big on the last day of Goafest

23 May 2025 10:46 PM

Abby Awards 2025: Enormous bags 'Creative Agency of the Year', Famous bags two Grands Prix
Sania Mirza

07 May 2025 11:00 AM

'Pickleball is not a fad and is here to stay'
Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

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