Advertising, 16 Dec 2024

Wakefit's Gaddagiri campaign

16 Dec 2024 10:29 AM

Wakefit attempts to 'explain' Poonam Pandey's 'death' fiasco

The latest film in its Gaddagiri series portrays a marketing team brainstorming ‘comeback’ ideas for Pandey, pitching over-the-top schemes.
Nick Lawson

16 Dec 2024 12:02 AM

Nick Lawson ends his 34-year stint with EssenceMediacom

He was the global CEO.

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ChatGPT's second mainstream campaign for the Indian market.

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Shveta Mehra (left) and Neha Kandalgaonka

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16 Jan 2026 9:47 AM

'We want to build a traceability KPI for the show, which we doubt other shows promise'

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ChatGPT's health

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OpenAI launches ChatGPT Health

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