BigTrunk Communications has announced the appointment of Kausik Misra as senior vice president – strategy.

Misra will work closely with the agency’s leadership and client teams to sharpen strategic frameworks, deepen audience understanding, and strengthen narrative thinking, helping brands build long-term relevance, cultural impact, and measurable business outcomes across platforms.

Rooted in small-town India and shaped by evolving millennial cultural shifts, Kausik brings a nuanced understanding of the emotions, aspirations, and consumption patterns of the Indian middle class that is closely aligned with BigTrunk’s audience-first philosophy.

With this appointment, BigTrunk Communications continues to strengthen its strategic leadership as it evolves into a more integrated, insight-led partner for brands.

Misra moves from Zee Entertainment Enterprises (ZEEL), where he was head - non-fiction content, Zee TV.

Akhil Nair, founder and CEO, BigTrunk Communications, said, “Kausik’s experience in building large-scale content IPs and leading strategy at Zee brings a strong consumer-first perspective to our leadership. His understanding of audiences, culture, and storytelling will significantly strengthen our strategic offering for brands.”

Misra added, “BigTrunk’s integrated and strategy-led approach presents a compelling opportunity to apply deep consumer insight, intuitive storytelling, and disciplined business thinking to brand problem-solving. I’m excited to be part of a growing, dynamic team and contribute to a creative environment where brands can genuinely #MakeBigHappen.”