White Rivers Media (WRM) has secured the digital mandate for SMFG India Credit, a subsidiary of Sumitomo Mitsui Financial Group (SMFG). 

Under this mandate, the agency will design and execute a comprehensive digital strategy aimed at strengthening SMFG India Credit’s online presence and enhancing customer engagement across the country, with a strong focus on empowering underserved segments.

Shrenik Gandhi, co-founder and CEO, WRM, said, “WRM’s deep understanding of trends and audience behaviour will ensure that SMFG India Credit’s voice is amplified effectively, connecting with customers in a meaningful way."