Hashtag Orange has announced the appointment of Anirban Chaudhuri as its chief strategy officer. 

He will be responsible for accelerating the agency's innovation trajectory and expanding its competitive edge, providing the foresight necessary to navigate and capitalise on dynamic market shifts.

Chaudhuri moves from BEI Confluence Communication, where he was director - strategic planning and brand management. 

Mukesh Vij, founder, Hashtag Orange, said, “Having Dr Anirban join us is truly a matter of pride. His depth of expertise is unparalleled, and we are confident that his leadership will play a pivotal role in accelerating Hashtag’s next phase of growth. This appointment is fully aligned with our long-term vision and strategic direction.”

Chaudhuri added, “Integrated marketing is not just about combining channels; it’s about anticipating market shifts and building resilient strategies. I am thrilled to bring my experience to Hashtag Orange, an organisation dedicated to continuous evolution. We will focus on deepening our strategic capabilities to ensure our clients consistently possess the foresight needed to win in a dynamic, competitive environment.”

In a career spanning over 26 years, he has also worked with Innocean Worldwide, FCB Global and DDB Mudra Group, among others.