With less than month to go for the Cannes Lions International Festival of Creativity, Manifest is starting its Cannes Contenders series.

Through this, we aim to showcase India's work for the Lions before the festival kicks off, as the country looks to better its 18-Lions haul from 2024.

Here's Wondrlab's entries to the festival.

Keshav Suri Foundation - Bill of Pride

Despite growing awareness, many companies continue to limit their support for the LGBTQ+ community to symbolic gestures during Pride Month, often ending on 30 June with little sustained action. In response, in 2024 6 Degrees Diversity Counsel, The Keshav Suri Foundation, and Ungender have joined forces to launch the Bill of Pride—a bold initiative calling on businesses to move beyond tokenism and commit to authentic, everyday inclusivity.Unlike traditional campaigns, the Bill of Pride doesn’t ask for money. Instead, it presents companies with a clear, actionable set of steps they can take to foster genuine inclusion in the workplace. These include practices such as hiring LGBTQIA+ talent, offering same-sex partner benefits, conducting sensitisation programs, and hosting inclusive events. During Pride Month 2024, the campaign identified brands that publicly expressed support for the LGBTQ+ community. These brands were then sent a customised 'bill', calculated based on their social media engagement—likes, shares, and comments—and translated into tangible, bite-sized actions to be implemented over the following year.

 

 

 

 

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Signing Hands Foundation and Lucifer Music - The Right Sign

Wondrlab, in partnership with VerSe Innovation, Signing Hands Foundation, and Lucifer Music, launched The Right Sign — a cultural movement that replaces gang signs in Indian rap videos with meaningful Indian Sign Language (ISL). With rappers like Indeep Bakshi, V-Town Chronicles, Enkore, and Y-ASH 1HUNNED reimagining their tracks in sign language, the campaign uses music as a tool to normalise ISL and promote inclusion.

The initiative also features a 40-phrase ISL tutorial, empowering everyday audiences to engage with the deaf and hard-of-hearing community.