WPP Media has bagged Mastercard's global media mandate.
The business shifts from Dentsu's Carat. Carat handled the business for close to a decade.
WPP Media's CEO, Brian Lesser took to LinkedIn to make the announcement.
He said, "We’re excited to share the news that Mastercard has selected WPP Media as their new global media partner! We’re thrilled to support such an important global brand and critical player in the world’s commerce infrastructure across more than 70 international markets. We’ll be working side by side with the incredible team at Ogilvy to help drive growth and innovation across Mastercard’s business."
He added, "This is a landmark win for our company that speaks to the momentum we’re building as WPP Media, the power of our integrated offer, and the value of the investments we’re making to give our clients an advantage in the AI era. We can’t wait to demonstrate what’s possible when you combine one of the world’s most trusted brands with the world’s best media talent and technology."