Centrick has announced a series of elevations.

At the centre of the reshuffle is Roy Menezes, who moves from partner and chief creative officer to partner and chief executive officer. Since the agency’s inception, Menezes has been closely involved in holding together Centrick’s core businesses while building sustained, retainer-led relationships across newer verticals including education, mobility, finance, fashion, engineering, logistics, corporate and commerce. 

Vistasp Hodiwala, founding partner, Centrick, said of the elevation, “Roy's elevation to CEO is really a formalisation of the role he has been playing since Centrick came into being.”

Yash Chauhan steps into the creative leadership role as he takes over the chief creative officer role from Menezes. Before this, he headed aesthetics at the agency for nearly five years.

Vikram Gaikwad, co-founder, Centrick, noted, “Early on, Yash has been instrumental in maintaining, and consistently uplifting, Centrick’s visual quality and creative standards. Along with Malavika Shah, recently promoted to chief operating officer, he has been a steadfast support to Roy, helping steer Centrick through some of the toughest and craziest periods the industry has faced. His creativity, dedication, and leadership continue to inspire everyone around him.”

Zara Daruwala, who has been with Centrick since 2020, takes on the role of creative director – art, while Nathan Fernandes assumes the role of creative director – copy. Daruwala rejoined the agency recently after a stint in Spain.

Gaikwad added, “With our recent investments in talent spanning motion design, three-dimensional design, technology-driven image generation, and user experience, we look forward to exceeding the ambitious 10-year goals we have now set for ourselves.”