The Advertising Agencies Association of India (AAAI) has announced the launch of three regional chapters - North, South, and Eastern India to accelerate local knowledge exchange and professional development across the advertising ecosystem.

The chapters will be headed by CEOs of advertising agencies. Each chapter will run workshops, fireside chats, and peer-learning forums tailored to regional market dynamics.

Kunal Lalani, Crayons Advertising, will serve as the chairperson for the North, while Santosh Kumar, Innocean Worldwide Communication; and Sunil Chhabra, Pamm Advertising & Marketing, will serve as the co-chairs. 

The South chapter will be headed by K Srinivas, Sloka Advertising, with C Muthu, Maitri Advertising Works serving as the co-chair.

Priyanka Chatterjee, Standard Publicity, will serve as the chairperson for East. 

Sandeep Goyal, president, AAAI, said, “Regional chapters are critical to building a stronger, more connected advertising industry in India. With Kunal, Santosh, Sunil, C. Muthu, K. Srinivas, and Priyanka leading these efforts, we’re ensuring that local insights and talent shape national standards. This is about putting agency leaders closer to the conversations that matter.”

These chapters will operate under AAAI’s national framework but with autonomy to address region-specific priorities,