Advertising, 22 Apr 2026

E-comm drives CTV ads in first 22 matches of IPL 2026

22 Apr 2026 11:38 AM

IPL 2026: E-comm dominates CTV ad spend at 35%

Among Advertisers, Star India (JioHotstar) leads on CTV and Google tops Linear TV for the first 22 matches of the season, as per TAM data.
Sir Martin Sorrell

22 Apr 2026 9:28 AM

'Have never seen India so vibrant and energetic'

Sir Martin Sorrell, executive chairperson, S4Capital, explains why he is enthusiastic about the Indian market.

Latest Stories

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

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Arun Srinivas

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Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

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