Tilt Brand Solutions has appointed Sandeep Nair as executive vice president and head - consulting to lead and scale ConsulT, its specialised brand consulting division.

Nair most recently was co-founder, David & Who. 

ConsulT will serve as the strategic front-end of Tilt, offering consulting across growth strategy, brand strategy, portfolio and architecture, and brand identity systems. 

The practice is designed for businesses at different moments of change, from early-stage ventures translating founder instinct into strong brands, to growth-stage companies outgrowing their original positioning, to established legacy brands seeking sharper relevance and newer growth. 

ConsulT aims to help clients make critical brand choices – what the brand should stand for, who it should serve, where it has the right to win, and how it should play to win. These choices will shape the brand system, thus helping businesses define direction, unlock value, and compete more effectively.

Joseph (Joe) George, chairman and CEO, Tilt Brand Solutions, said, “Tilt has been a brand-first communication agency since the very start of its journey, eight years ago, and so this offering is a natural extension of our strengths and interests. As businesses face increasing complexity, ConsulT will endeavour to help brands connect strategy, culture, innovation, and growth with greater clarity and conviction. Sandeep has just the right mix of experience, expertise, and personality to lead this.”

Gulshan Singh, chief strategy officer, Tilt Brand Solutions, added, “ConsulT will operate at the intersection of business strategy, consumer insight, innovation, and brand building to drive growth for businesses. We also believe it can play a critical role internally, in making our communication frameworks more robust, contemporary, and specialised. I look forward to working closely with Sandeep and Mandar Gore (president and head - strategy, Tilt Brand Solutions) on this.”

Nair said, “What excites me about ConsulT is its premise: that the right brand system can play a disproportionate role in shaping the pace, trajectory, and longevity of business success. AI is already changing how brands and marketing work gets done, making the human layer, therefore, even more important: sharper diagnosis, clearer decision frameworks, stronger judgment, and more accountable strategic recommendations. Our ambition at ConsulT  is to help clients turn business goals into clear brand choices and connect those choices to growth.”

In a career spanning over 16 years, he has also worked with P&G, Reckitt Benckiser, Tata Consumer Products, and Swiggy, among others.