Advertising, 25 Jun 2025

On Monday, 23 June, Britannia made waves with a bold front-page print ad inviting Parle Monaco to “share shelf space” this Pride Month.

25 Jun 2025 5:44 PM

Parle bites back in support of Britannia’s pride advocacy callout

The brand put up a post on Instagram stating that it's happy to help the competitor in the cause.
Two years ago, Publicis Groupe India developed an enabling support culture for its people who are battling critical illnesses including cancer.

25 Jun 2025 11:20 AM

Publicis Groupe India launches screening time off to support preventive cancer care 

Partners with Datar Cancer Genetics to bring cancer screening to employees and their families.
Vivek Anchalia (left) and Harshada Menon

25 Jun 2025 10:56 AM

How much AI is too much?

From scripting to complete visuals, we increasingly see ad films now being produced entirely using AI. We weigh in on the delicate balance.

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