Advertising, 25 Jun 2025

On Monday, 23 June, Britannia made waves with a bold front-page print ad inviting Parle Monaco to “share shelf space” this Pride Month.

25 Jun 2025 5:44 PM

Parle bites back in support of Britannia’s pride advocacy callout

The brand put up a post on Instagram stating that it's happy to help the competitor in the cause.
Two years ago, Publicis Groupe India developed an enabling support culture for its people who are battling critical illnesses including cancer.

25 Jun 2025 11:20 AM

Publicis Groupe India launches screening time off to support preventive cancer care 

Partners with Datar Cancer Genetics to bring cancer screening to employees and their families.
Vivek Anchalia (left) and Harshada Menon

25 Jun 2025 10:56 AM

How much AI is too much?

From scripting to complete visuals, we increasingly see ad films now being produced entirely using AI. We weigh in on the delicate balance.

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The IOAA believes that the reduction in GST rate will help support small-budget campaigns and encourage urban development

19 Aug 2025 8:16 PM

IOAA writes to finance minister to curb GST on outdoor advertising
Fevikwik AI Pack Powered by KwikGPT campaign

19 Aug 2025 4:34 PM

Fevikwik jumps onto the AI bandwagon with 'KwikGPT'
The media network will work alongside its creative agency Ogilvy

19 Aug 2025 12:38 PM

WPP Media bags Mastercard's global mandate
Anand Sreenivasan

19 Aug 2025 10:21 AM

Oneindia appoints Anand Sreenivasan

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Ajit Varghese

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Ajit Varghese moves back to Madison Media
Simon Cook

31 Jul 2025 9:51 AM

'India has the passion and patriotism of wanting to show up on the global stage at Cannes'
Net revenue in APAC fell by 1.8%, mainly due to less client spending in China.

30 Jul 2025 10:17 AM

Havas grows by 2.3% in first half of 2025
Navneet Kumar Sehgal

30 Jul 2025 8:11 AM

Clean, family entertainment is our USP: Prasar Bharati's Sehgal

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