Monks has announced the appointment of Niranjan Singh as head - media, Monks India, effective immediately.

In this role, Singh will lead Monks’ media practice in India, dedicated to spearheading data-led innovation and developing integrated strategies that deliver powerful performance solutions.

He will work closely with Ketan Desai, managing director, Monks India, and Sandipan Bhattacharyya, India head - creative, as Monks strengthens its position as an end-to-end digital marketing solutions partner for brands and marketers in the region.

Singh's last full-time stint was with Initiative where he was head - comms design, APAC. 

Fay Denis du Peage, SVP Media, Monks APAC, said, “We’re thrilled to welcome Niranjan to the team. His experience and leadership will bring immense value as we strengthen our media capabilities in India and across the region, helping our clients unlock new growth through data, technology, and innovation.”

Desai said, "India is a critical growth market for Monks, with its scale, digital dynamism, and appetite for innovation. Niranjan’s deep expertise across India and Southeast Asia, combined with his proven ability to lead transformation for some of the world’s largest brands, makes him an ideal leader to strengthen our media practice in the region. His appointment underscores our commitment to investing in top-tier talent and delivering long-term value for clients in South Asia and beyond.”

Singh said, “I'm excited to join Monks, the world's leading AI agency. The opportunity in India is to harness AI not just as a tool for efficiency, but as a catalyst for growth. I’m excited to work with our team at Monks to build next-gen media solutions that blend AI-driven precision with human creativity, ensuring our clients don't just keep pace with digital transformation, they lead it.” 

In the past, he has worked with GroupM and Starcom MediaVest Group, among others