Advertising, 29 Dec 2025

Laxmi Shetty

29 Dec 2025 10:54 AM

'Anticipate significant convergence between content creators and distribution hubs'

We ask experts to state the one consolidation they see happening in 2026.
Airbnb's Trust the Host campaign

29 Dec 2025 10:16 AM

Airbnb celebrates the art of hosting with Kartik Aaryan and Ananya Panday

The campaign comprises a film.
Felicity Fellows

29 Dec 2025 10:08 AM

‘Any big conglomerate's days are pretty much done'

Stan Group's Felicity Fellows chats with us about expansion plans into India, why independent agencies are the future, and more.
Raj Kamble (left), Prasoon Joshi (centre) and The One Club's Guan Hin (right) watching creativity get politely dissected at Spikes Asia 2019

29 Dec 2025 9:55 AM

The man who smuggled poetry into advertising: Raj Kamble

The author makes a confession about how he made a difficult choice a few days ago and explains why he did so.

Latest Stories

The mandate covers 3M's portfolio of consumer brands. 

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India
Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?
The agency will build the work around the brand's ‘Own the Room' ambition, bringing strategy, creative and social under a single team.

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar
Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

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AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
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