Advertising, 30 Jan 2025

mCanvas TV

30 Jan 2025 11:29 AM

mCanvas introduces mCanvasTV for engaging connected TV ads

The technology will leverage interactive storytelling to achieve elevated engagement, broader reach, and lead generation for brands.
From left: Sriram G, Shagun Seda, Alok Mohanan, Amit Doshi, Mayur Hola, Smita Salgaonkar and PG Aditiya.

30 Jan 2025 11:12 AM

Impact of 'good ads' on marketing

The panel explored the significance of well-crafted ads in marketing and their impact on business success.

Latest Stories

Abhay Kumar

02 May 2025 3:25 PM

Abhay Kumar joins BPTP
This offering was launched during during the World Audio Visual and Entertainment Summit.

02 May 2025 3:14 PM

DishTV Watcho launches Fliqs
Nearly one in three (29%) companies admit to being highly risk-averse - and more than half say they struggle to keep pace with cultural shifts.

02 May 2025 1:56 PM

Only 13% of brands embrace bold ideas: Lions report
Pritika Shah (Picture credits: MMA Global)

02 May 2025 1:44 PM

HDFC Life elevates Pritika Shah

Most Read

Yannick Bolloré

24 Apr 2025 10:39 AM

‘The Omnicom-IPG merger is a win for them and Havas’
Fernando Machado

22 Apr 2025 10:40 AM

'The biggest risk is having to pump a ton of money into paid media'
R Balakrishnan

21 Apr 2025 10:25 AM

‘The only reason I need to go to a therapist every day is because of my fears about AI’
Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi

Subscribe

* indicates required