Allen Solly, from the house of Aditya Birla Lifestyle Brands (ABLBL) has onboarded tennis player, Sania Mirza, as the first-ever brand ambassador for Allen Solly Woman.

The partnership ushers in a new era for the brand, celebrating confidence, individuality, and self-expression in fashion.

Beyond her sporting excellence, Mirza is a true fashion icon—effortlessly blending athleticism with elegance and individuality, according to the brand. 

To celebrate the association, the apparel brand will soon launch a film featuring Mirza, unveiling a new narrative for Allen Solly Womenswear.

Richa Pai, chief business officer, Allen Solly, said, “We are delighted to welcome Sania Mirza as the face of Allen Solly Womenswear. Sania is a true icon who has broken barriers and inspired women to define success on their own terms. Her unique blend of confidence, style and individuality perfectly reflects what Allen Solly stands for. This partnership marks a new chapter for Allen Solly Womenswear as we continue to celebrate today’s women through fashion that embraces diversity and self-expression.”