Infectious Advertising has appointed Abhijit Karandikar as executive creative director.

He was previously a creative consultant and, before that, served as group creative director, Ogilvy until 2024.

Infectious Advertising Founders' Nisha Singhania and Ramanuj Shastry said, “Great art always lifts the work to the next level. We have great expectations from Abhijit and wish him a great innings at Infectious.”

Akshay Kapnadak, chief creative officer, Infectious Advertising, added, “Abhijit is a much-awarded art director, and we hope to win a lot with him—awards, accounts and, most importantly, client admiration.”

Karandikar said, "I am excited to work alongside industry legends like Ramanuj, Nisha and Siddharth. I’m also looking forward to collaborating with Akshay Kapnadak, whose work I have admired, and being part of the young and energetic team at Infectious."

In a career spanning over 32 years, he has also worked with Ogilvy, Everest Brand Solutions, and Interact Vision, among others.