Advertising, 31 Mar 2025

Tanvi Rastogi

31 Mar 2025 7:06 PM

Her Take: Advertising in the age of distraction - crafting narratives for the fragmented mind

The author discusses how ads today must grab attention instantly with concise, platform-specific, data-driven content.
Team Wavemaker at Emvies

31 Mar 2025 12:50 PM

Emvies 2025: Wavemaker and Mondelez bag top honours again

Wavemaker was the 'Agency of the Year', while Mondelez was 'Best Media Client of the Year'.
Latest Issue Banner

Latest Stories

Team IAA and Manifest

12 Aug 2026 1:39 PM

Why Manifest chose to stand behind ‘Voice of Change'
The series will be played in Delhi and matches are scheduled for 13, 15 and 17 September. 

12 Aug 2026 1:32 PM

FanCode secures exclusive digital rights for India's bilateral T20I series against Afghanistan
From left: Nina Elavia Jaipuria, Sanjay Singh, Puneeth Bekal, Pallavi Chakravarti, Aahana Kumra

12 Aug 2026 1:31 PM

IAA VOC Mumbai roundtable: How industry leaders aim to make inclusive storytelling second nature
Nina Elavia Jaipuria

12 Aug 2026 1:30 PM

'Don't bring women into advertising only when the brief is about diversity or inclusion'

Most Read

Arun Srinivas

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 

Subscribe

* indicates required