Advertising, 31 Jul 2024

Rediffusion and Billion Readers Initiative

31 Jul 2024 7:45 PM

Rediffusion wins the creative and media mandate for Billion Readers Initiative

The agency has been mandated to create campaigns highlighting the importance of literacy and the benefits of SLS.
Kejal Teckchandani 

31 Jul 2024 6:52 PM

FCB Kinnect elevates Kejal Teckchandani 

She was senior vice president. 
Century Pulp and Paper appoints Vector Brand Solutions as brand and communications AOR

31 Jul 2024 10:44 AM

Century Pulp and Paper appoints Vector Brand Solutions

Part of the Aditya Birla Group, the brand operates in the domestic and export market for paper, board, tissue and pulp.
Aditi Jain's Seen Enough appears first in the print issue of Manifest. Here's the illustration from the July issue.

31 Jul 2024 10:36 AM

Seen Enough by Aditi Jain

Humorous observations about everyday life and events in advertising by Tilt Brand Solutions' vice president.

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District by Zomato's Mother's Day campaign

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Geet Nazir

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Has influencer marketing proven enduring value?

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Adyasha Roy Tomar

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Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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