Gullak, the gold savings platform, has appointed The Womb as its strategic and creative partner. 

The mandate was awarded without a pitch.

Naimisha Rao, co-founder, Gullak, said, “People don’t need convincing to buy gold - they’ve trusted it for generations. For most Indians, gold isn’t an impulse purchase - it’s a planned one. Gullak was built to make planning for gold simple and effortless. As we enter our next phase of growth, we’re partnering with The Womb to create a distinctive brand that reshapes the narrative around saving for gold.”

Heval Patel, COO, The Womb, added, “Gullak has already reimagined the product experience for a new generation of consumers. Our opportunity now is to build a brand that gives people a new way of thinking about saving for gold itself.”