Aalap Desai

21 Apr 2026 11:05 AM

Unpopular opinion: Gen Z makes advertising easier

The author states that Gen Z isn't making things difficult and how they are better than most at not pretending.

27 Mar 2026 11:09 AM

Unpopular opinion: All the love in advertising is not lost

The author urges the entire advertising industry to rediscover joy, fun, and meaning in the everyday.

Latest Stories

The mandate covers 3M's portfolio of consumer brands.

11 Aug 2026 2:10 PM

3M Consumer Business assigns its integrated creative duties to McCann India

Noise, polarisation and performative debate have blurred the line between journalism and spectacle

11 Aug 2026 11:43 AM

What ails the Indian news media?

11 Aug 2026 11:35 AM

Blackberrys assigns its integrated creative mandate to Dentsu Creative Isobar

Nothing India's 'Start with Nothing campaign

11 Aug 2026 11:28 AM

Nothing India traces the journeys of Zeenat Aman, Siddhant Chaturvedi and Seedhe Maut

Most Read

31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas

FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation

The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account