Chirag Sangai

15 Sep 2026 8:26 AM

Opinion: It is time to rethink how we value integrated agencies

The author examines how changing campaign demands, creator ecosystems and evolving agency workloads are reshaping marketing partnerships.

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Apple's ‘Step Into the Light ' campaign.

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Apple weaves India's festive colours through its iPhone 18 Pro

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Liverpool FC thanks its global fanbase with ‘nice one'

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Nikon India assigns PR duties to 80db Communications

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