Manav Parekh

12 Nov 2025 10:02 AM

Opinion: The creator's room is the new boardroom

The author unpacks how creators went from posting content to shaping culture and why brands that partner with them will win.

Latest Stories

31 Dec 2025 7:06 PM

Her Take: Advertising in the age of distraction - Crafting narratives for the fragmented mind

Mercedes-Benz's 'Satellite of Love' campaign

31 Dec 2025 11:25 AM

Mercedes-Benz bridges the gap between Earth and space

31 Dec 2025 11:25 AM

Hyundai Motor India launches dedicated offerings for taxis

31 Dec 2025 10:59 AM

'The real story of consolidation in marketing and advertising will be a pivot from scale to agility'

Most Read

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out

Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed