Manav Parekh

12 Nov 2025 10:02 AM

Opinion: The creator's room is the new boardroom

The author unpacks how creators went from posting content to shaping culture and why brands that partner with them will win.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

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Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch

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Creator18 appoints Anurag Iyer

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'Need to have outstanding solutions for challenging problems'

Spotify and FC Barcelona's, 'The Dream Begins' campaign.

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Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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