Manifest Media Staff

Meta's projecting growth of 8-15% in the first quarter of 2025.

30 Jan 2025 11:20 AM

Meta revenue increases by 22% to reach USD 164.5 billion in 2024

Fourth quarter growth was 21% over the same period in 2023.
From left: Sriram G, Shagun Seda, Alok Mohanan, Amit Doshi, Mayur Hola, Smita Salgaonkar and PG Aditiya.

30 Jan 2025 11:12 AM

Impact of 'good ads' on marketing

The panel explored the significance of well-crafted ads in marketing and their impact on business success.
Screengrab from Cipla's ‘1935 se desh ki sehat ke saath,’ campaign

30 Jan 2025 11:04 AM

Cipla honours healthcare heroes with a heartfelt tribute

The campaign commemorates the global pharma company's nine-decade-long journey of serving the nation’s healthcare needs.
Zepto's 'Instant acidity relief in just 10 minutes with ENO Chewy Bites on Zepto' campaign.

30 Jan 2025 10:50 AM

Zepto helps Anurag Kashyap get the picture-perfect shot by delivering Eno

Conceptualised in-house, the ad film highlights the q-comm's availability of Eno Chewy Bites.
Urban Company's Native RO campaign.

29 Jan 2025 6:15 PM

Urban Company's Native RO puts an end to a house help's harmless flirting

Conceptualised by Manja, the ad film through a comedic narrative showcases Urban company's low-maintenance RO water purifier.
Ad volumes on TV dipped by 4% in 2024 over 2023, as per TAM adex report

29 Jan 2025 12:44 PM

Over 4,000 exclusive brands advertised on TV in 2024, as compared to 2023: TAM report

Ad volumes on the medium dipped by 4% last year over the previous year, as per the 2024 report on TV advertising.
Ketan Desai

29 Jan 2025 12:38 PM

Ketan Desai joins Monks India as Robert Godinho moves on

Desai was COO at Grey Group India.
Screenshot from the film

29 Jan 2025 12:06 PM

Nestlé Nangrow fuels children's growth, one mischief at a time

Conceptualised by Ogilvy, the campaign comprises a film.
From left: Aditya Kanthy, Rajesh VR, Abhijit Avasthi, Mithila Saraf, Gautam Reghunath, Sonal Dabral, Navin Talreja, Harshil Karia and Ashish Khazanchi.

29 Jan 2025 11:47 AM

Good Ads Matter round table: A debate on brand building

Among the topics discussed was the retainer vs project model.
Vaaree's

29 Jan 2025 11:39 AM

Vaaree turns up the heat in a couple's home for Valentine's Day

The ad film showcases how their products tell a story and bring a lifestyle upgrade to homes nationwide.

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