Komerz has announced the appointment of Shahid Sadiq as group chief financial officer. 

Sadiq joins the platform from WPP, where he was global chief financial officer. 

He will oversee group finance, capital allocation, investment strategy, fundraising, governance, performance management and investor relations as Komerz grows across its four global hubs.

Founded in the UK in 2023, Komerz has made a series of recent acquisitions including Noughty, and the Indian brand and marketing consultancy Glassbox. 

Ramesh Krishnamurthy, CEO, Komerz, said, “Shahid's appointment marks another significant milestone in Komerz's evolution. "As we continue to grow and strengthen our global presence, his experience leading complex international organisations and delivering disciplined growth will be invaluable. We are building for the long term, and Shahid brings the financial leadership needed for the next stage of our journey."

Siddharth Shankar, COO, Komerz, added, "Komerz is creating a new kind of commercial growth platform, combining brands, technology, data and distribution within a single ecosystem. Shahid brings world-class financial and operational expertise that will help us accelerate growth, integrate acquisitions effectively, and continue building a category-defining business."

 Sadiq said, “Komerz is building a highly differentiated platform at the intersection of commerce, distribution, AI and performance-led growth with a clear vision and significant opportunities ahead. The opportunity to help scale this globally, through disciplined investment, profitable expansion and strategic acquisitions, is extremely compelling. I look forward to working with the leadership team to build a world-class omni-channel distribution business for brands.”

Sadiq has also Geometry Global (part of WPP), and McCann. He will be based in London.