Digital, 03 Dec 2025

In a world full of uncertainty, misinformation, fraud, noise, and distraction, the study shows that people gravitate to platforms that offer clarity, identity, and safety.

03 Dec 2025 4:28 PM

400 million urban users shift toward identity-led, high-intent digital behaviour: Truecaller report

The study analysing passive mobile behaviour shows how identity, trust and verification are reshaping India's urban attention economy.

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India gets its first shot of Loca Loka, a tequila brewed in craft, culture and rebellion
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Mercedes-AMG Petronas F1 marks its Sting partnership by igniting the Silver Arrow on track
In a world full of uncertainty, misinformation, fraud, noise, and distraction, the study shows that people gravitate to platforms that offer clarity, identity, and safety.

03 Dec 2025 4:28 PM

400 million urban users shift toward identity-led, high-intent digital behaviour: Truecaller report
Goodies Narayanan

03 Dec 2025 3:57 PM

Bacardi India appoints Goodies Narayanan

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