OptimizeGEO has launched its Integrated Demand Engine, a platform designed to help brands track and improve their visibility across AI-powered search, shopping and advertising platforms.

The launch brings together three capabilities: AI Ads Insights, AI Shopping Intelligence and Execution Agents. The platform aims to help marketers understand consumer intent, assess how their products appear in AI-generated recommendations and implement changes, subject to human approval.

The launch comes as brands seek greater visibility into how AI platforms influence product discovery and purchase decisions.

OptimizeGEO analysed 40,000 unbranded shopping queries across 12 consumer categories and found that 72% of sources cited by AI were editorial publishers. Brand websites accounted for one in seven citations, while three out of four AI shopping shelves directed consumers to retailers rather than brands’ own websites.

The research also found that more than 15% of products were described inaccurately by large language models, with discrepancies linked to conflicting information across brand and retail partner websites.

Advertisements appeared in 14% of the answers analysed.

The platform’s AI Ads Insights capability tracks brands advertising on ChatGPT, including the prompts triggering ads and the creatives being served. It combines paid share of voice with organic visibility to help marketers assess competitive activity and advertising opportunities.

AI Shopping Intelligence provides product-level insights across AI shopping platforms, showing which products are recommended, how they compare with competitors and which retailers are directing purchase demand. The data is intended to inform product positioning, pricing, inventory and retailer strategies.

The third capability, Execution Agents, is designed to turn these insights into implementation. The agents can audit websites, analyse competitors, identify priority prompts and keywords, and generate code, content and product pages. The offering includes Technical, Content, PDP, Off-page and Ads Agents, with human approval built into the workflow.

OptimizeGEO said the platform provides enterprises managing multiple products and markets with a shared view of brand visibility, product information and areas requiring improvement, enabling coordination across marketing, content, technology and retail teams.

Kirthiga Reddy and Saurabh Doshi, co-founders, OptimizeGEO, said, “For decades, brands have fought for prime placement on store shelves. Now, there’s an entirely new AI shelf to win, and the rules are being rewritten. We built the Integrated Demand Engine to give marketers the intelligence and tools to compete, connecting organic and paid opportunities inside LLMs, with the ability to take action.”