Digital, 07 Aug 2025

Snapchat's 'Attention Advantage' report.

07 Aug 2025 10:35 AM

Gen Z gives 34% less attention to digital ads than millennials: Snapchat study

The WPP Media and Lumen research for Snapchat finds attention, not exposure, is the key driver of brand impact.

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Ramco's ‘Don't Waste Water' campaign

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Ramco's campaign for eco-friendly plaster calls out water wastage in construction
Abhishek Karnani

26 Sep 2025 1:53 PM

Free Press Journal's Abhishek Karnani re-elected as president of IAA India Chapter

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