Digital, 07 Aug 2025

Snapchat's 'Attention Advantage' report.

07 Aug 2025 10:35 AM

Gen Z gives 34% less attention to digital ads than millennials: Snapchat study

The WPP Media and Lumen research for Snapchat finds attention, not exposure, is the key driver of brand impact.

Latest Stories

Cindy Rose, CEO, WPP

26 Feb 2026 1:12 PM

WPP announces Elevate28 strategy with focus on GBP 500 million pounds saving, launches WPP Creative
ASCI's greenwashing awareness campaign led by Shraddha Jain (@aiyyoshraddha)

26 Feb 2026 11:26 AM

ASCI launches influencer-led consumer awareness campaign on greenwashing and dark patterns
Cody Hazen

26 Feb 2026 11:14 AM

‘Classics like webinars have come back into play in a meaningful way'
Investec acted as the exclusive financial advisor to Internshala for this deal. 

26 Feb 2026 11:09 AM

upGrad acquires Internshala in 90% stock-swap deal

Most Read

Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'
Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?
From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak
ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health

Subscribe

* indicates required