Digital, 07 Aug 2025

Snapchat's 'Attention Advantage' report.

07 Aug 2025 10:35 AM

Gen Z gives 34% less attention to digital ads than millennials: Snapchat study

The WPP Media and Lumen research for Snapchat finds attention, not exposure, is the key driver of brand impact.

Latest Stories

International Advertising Association- India Chapter

14 Aug 2025 3:20 PM

IAA unveils sonic identity
JSW MG Motor India's ‘EV Sahi Hai' campaign.

14 Aug 2025 2:39 PM

JSW MG Motor Sparks Confidence in electric mobility as real owners bust EV myths
Pocket FM's ‘Sound of Change' film under its 'India, Kuch Acha Suno' campaign.

14 Aug 2025 1:21 PM

From frozen lakes to bronze glory, Pocket FM salutes India's women ice warriors
Taffy Ledesma (left) and Praful Akali

14 Aug 2025 11:02 AM

Medulla Communications expands to Singapore

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Ajit Varghese

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Ajit Varghese moves back to Madison Media
Simon Cook

31 Jul 2025 9:51 AM

'India has the passion and patriotism of wanting to show up on the global stage at Cannes'
Net revenue in APAC fell by 1.8%, mainly due to less client spending in China.

30 Jul 2025 10:17 AM

Havas grows by 2.3% in first half of 2025
Navneet Kumar Sehgal

30 Jul 2025 8:11 AM

Clean, family entertainment is our USP: Prasar Bharati's Sehgal

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