Digital, 07 Aug 2025

Snapchat's 'Attention Advantage' report.

07 Aug 2025 10:35 AM

Gen Z gives 34% less attention to digital ads than millennials: Snapchat study

The WPP Media and Lumen research for Snapchat finds attention, not exposure, is the key driver of brand impact.

Latest Stories

Duolingo's campaign featuring Praggnanandhaa

12 Jan 2026 11:26 AM

Praggnanandhaa checkmates chess stereotypes with Duolingo
Vipin Nambiar

12 Jan 2026 11:04 AM

Opinion: Sport survived VAR - can it survive the AI war?
Parle-G's 'Celebrating Lohri' campaign.

12 Jan 2026 11:01 AM

Parle-G explores what families hold on to when everything else changes
Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'

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Dream11 had a 'NewScore' of 73.71

17 Dec 2025 11:31 AM

Dream11 is India's 'most visible startup'
Manifest's December 2025 issue

11 Dec 2025 10:36 AM

Manifest's December 2025 issue is now out
Among the 14 leaders revealed so far, only one is female

04 Dec 2025 2:53 PM

'Agency mergers are a sign of the times, but the lack of women leaders at the helm is more telling'
Aditya Kanthy

02 Dec 2025 12:35 AM

Omnicom-IPG merger: Creative structure for India revealed

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