Digital, 17 Dec 2024

Magnite Audiences aims to help publishers unlock the 'full value of their audiences'.

17 Dec 2024 11:47 AM

Magnite Audiences expands to India

It helps media buyers connect with high value audiences at scale.
Karthik Srinivasan (left) and Tara Kapur

17 Dec 2024 10:04 AM

LinkedInfluencers: Ethical or not?

We explore if 'LinkedInfluencers' blur the line between advice and endorsements, fuelling ethical debates and calls for transparency.

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Shanu Singh

06 May 2026 11:02 AM

Shanu Singh returns to Standard Chartered
Shekhar Bhattacharjee

06 May 2026 10:49 AM

‘Branded content today isn't an add-on, it's part of a daily marketing strategy'
Ralson Tyres' 'Itni Aasani se Ganja Nahi Hota' campaign

06 May 2026 10:30 AM

Ralson Tyres stands the test of every road
Flipkart's SASA LELE campaign

06 May 2026 10:26 AM

Flipkart taps Kerala's 'twin town' to double down on deals

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The tag does not lecture or warn. It simply exists in a space that is already private.

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When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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