AnyMind Group has launched ‘AnyAI OMO’, an AI agent-powered platform designed to help brands connect online marketing activity with offline retail sales performance, as more Indian companies explore expansion opportunities in Japan.

The platform arrives amid growing interest from Indian brands across beauty, wellness, FMCG, lifestyle and consumer products sectors in entering Japan, a market known for its complex retail landscape, localised consumer behaviour and fragmented distribution ecosystem.

Built on AnyMind’s AI and data platform, AnyAI, the offering integrates data from online campaigns, social media activity, offline promotions and in-store sales channels to help brands measure the impact of digital marketing on physical retail performance.

The platform uses AI agents to analyse retail and marketing signals and generate recommendations related to inventory replenishment, store operations, retail partnerships, promotional planning and sales channel expansion.

For Indian brands operating in or entering Japan, AnyAI OMO will provide access to an integrated commerce ecosystem combining AnyMind Group’s technology infrastructure with Japanese distribution networks, allowing brands to better align digital demand with offline retail performance.

Unlike conventional dashboard-based tools that focus on visualising data, AnyAI OMO is designed with an AI-native framework that supports analysis, recommendation and execution across the retail growth cycle, from campaign evaluation to shelf strategy and omnichannel retail activation.

The company said it plans to expand the platform beyond the beauty category into a wider range of consumer goods sectors and further develop its AI agents to support autonomous recommendations for advertising budgets, inventory planning and promotional activities.

Kosuke Sogo, CEO, AnyMind Group, said, “For many brands, the challenge is no longer simply having access to data, but knowing what action to take with the insights. AnyAI OMO is designed to help teams take faster, more precise action across campaigns, stores, shelves and inventory. By combining AI agents with retail data and Sun Smile’s offline distribution expertise, we are partnering with brands to excite consumers through more integrated marketing and retail strategies." 

Aditya Aima, managing director, growth markets; co-managing director, India and MENA, AnyMind Group, added, “We also see strong potential for Indian brands looking to expand into Japan. Through AnyAI OMO and AnyMind Group’s broader BPaaS ecosystem, brands can now better connect digital demand generation with offline retail execution, helping them enter and scale in the Japanese market with greater speed and visibility.”