Lifestyle and luxury, 16 Oct 2025

The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.
Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

Latest Stories

Sunainika Singh

16 Oct 2025 2:58 PM

Sunainika Singh joins The Coca-Cola Company
Deepika Padukone

16 Oct 2025 2:49 PM

Deepika Padukone becomes the voice of Meta AI across six countries
The incubator will bring together a curated group of emerging creators from across India, providing them with mentorship, access, and tools to craft standout beauty content across categories like makeup, skincare, and fragrance.

16 Oct 2025 1:43 PM

Nykaa and Snapchat unveil India's first Gen Z beauty creator incubator
District by Zomato's ‘Table for One' campaign

16 Oct 2025 11:28 AM

District by Zomato serves self-love with ‘Table for One'

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