Lifestyle and luxury, 16 Oct 2025

The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.
Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

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Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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