Lifestyle and luxury, 16 Oct 2025

The association with Monkeyway allows Firestarter to offer Indian clients, international brand technologies, starting with  3D real time streaming.

16 Oct 2025 10:29 AM

Rayomand J Patell launches Firestarter

The agency has entered a partnership with Germany-based Monkeyway.
Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

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Pooja Manek

25 Jun 2026 6:08 AM

Cannes Lions 2026: ‘The work here fills my heart with so much hope for our industry'
Day three of Dalbir's diary at Cannes

25 Jun 2026 4:21 AM

Producer's Diary by Dalbir Singh: Cannes Lions day three
From left: Rei Inamoto, Judy John and David Lee

25 Jun 2026 3:17 AM

Cannes Lions 2026 : 'Most brands start an in-house agency for the wrong reasons'
From left: Naomi Schiff, Tanuj Kapilashrami, Jayathma Wickramanayake, Lisa O'Keefe, Kate Theobald, and Susie Wolff

25 Jun 2026 3:09 AM

Cannes Lions 2026: ‘We try assuming what's best for girls without directly asking them what matters'

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The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account 
From left: Pedro Pina, Rick Pineda, Christian Racioppi, Daniel Sturridge and Ben James

22 Jun 2026 5:14 PM

Cannes Lions 2026: The power is moving away from the broadcasters - Daniel Sturridge
Day one of the festival

22 Jun 2026 5:00 PM

Cannes Lions 2026: Updates from day one
The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners

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