Aldo has announced the appointment of actors Rasha Thadani and Vedang Raina as brand ambassadors.

The brand has unveiled its new festive collection FW25. The duo will represent the new collection - a curated assortment designed to encapsulate the spirit of India’s most celebratory time of the year.

As per the brand, the collection is an invitation to celebrate fearless self-expression, experimentation, and the joy of discovery, aligning with the modern festive consumer's desire for bold and distinctive style.

Abhishek Bajpai, CEO, Apparel Group India, said, “Apparel Group has always been at the forefront of curating and delivering world-class retail experiences for the Indian consumer. The partnership with Rasha Thadani and Vedang Raina for ALDO’s Festive Collection FW25 is a strategic move that perfectly captures the brand's youthful, bold, and fashion-forward spirit. This collection is not just about footwear and accessories; it's about celebrating personal style and the collective joy of the festive season in a truly modern way.”