Lifestyle and luxury, 29 Sep 2025

Open AI campaign

29 Sep 2025 10:56 PM

From travel plans to fitness goals, ChatGPT steps in as a trusted everyday assistant

The global campaign comprises three 30-second films.
Niranjan Singh

29 Sep 2025 10:19 PM

Monks appoints Niranjan Singh

He joins as head - media.
Tulips has roped in Boman Irani as brand ambassador for its adult diaper pants

29 Sep 2025 3:59 PM

Boman Irani is the face of Tulips' ‘Life par full control' campaign

With its entry into the adult hygiene category, the brand aims to help break the stigma around the adoption of adult diapers in India.
Siddharth Suri

29 Sep 2025 2:32 PM

Siddharth Suri moves back to Moët Hennessy

Joins as managing director.
Rasha Thadani and Vedang Raina for Aldo

29 Sep 2025 2:18 PM

Aldo signs Rasha Thadani and Vedang Raina as brand ambassadors

The duo will represent the brand's new festive collection FW25.
Wild Stone's #LogTohNoticeKarenge campaign.

29 Sep 2025 1:36 PM

Wild Stone and The Ba***ds of Bollywood's Lakshya Lalwani prove that the right soap leaves a mark

Conceptualised by Moonshot, the campaign consists of an ad film.
Manifest's October issue

29 Sep 2025 10:42 AM

Manifest's October issue is out

We analyse why attention metrics still struggle to break through, chat with Ogilvy and The Womb on their recent APAC Effie wins, and more...
Flipkart X Marriott Bonvoy's 'Your Cart Takes You Places' campaign

29 Sep 2025 10:30 AM

Flipkart and Marriott Bonvoy turn everyday searches to extraordinary journeys

Conceptualised by 22Feet Tribal Worldwide, the campaign comprises two films. 
From Left: Rajdeepak Das, Anupriya Acharya and Varun Shah

29 Sep 2025 10:10 AM

Publicis Groupe India launches a content studio

The new facility aims to produce culturally relevant and AI-powered content.
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According to Bata India, the model has also increased output per marketer and reduced campaign turnaround times.

20 Aug 2026 2:08 PM

Bata India shifts creative operations from agency-led to AI-run model
The World at Jubilee Hills' Independence Day campaign

20 Aug 2026 12:22 PM

The World at Jubilee Hills creates a symphony from the sounds of India
India's Connected TV viewership has tripled since 2022 to 207 million viewers across 62-65 million households

20 Aug 2026 11:39 AM

CTV's scale is growing, but budgets will follow only with tangible outcomes: Tejas Apte
D'Decor's ‘Your Bedroom. Your Story.' campaign

20 Aug 2026 11:35 AM

D'Decor positions bedding as a tool for personal expression with Kartik Aaryan and Ananya Panday

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FIFA responds to FFE backlash, blames media reports for disrupting consultation
The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
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Cannes Lions 2026: India opens Lions account 

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