In the October issue of Manifest, we deep dive into the 'attention' game and wonder whether it can outshine impressions when it comes to measurement in India. 

With India dominating the APAC Effie Awards, we chat with Hephzibah Pathak, executive chairperson, Ogilvy, and Kawal Shoor, planner and founding partner, The Womb, to learn what contributed to their respective agency's and India's success at the awards show.

We chat with Uniqlo India's marketing director, Nidhi Rastogi, on the brand's recent expansion to Bengaluru, how it's looking to grow in India, brand ambassador partnerships, and more...

Anupama Ramaswamy got a larger role (MD and CCO) at Havas Creative India. She talks to us about this dual mandate, the need for bravery in a cluttered market, client-agency partnerships, and the value of long-term retainers in the 'Creative' section.

Hrishikesh Kannan (Hrishi K) was recently elevated as national brand head - Radio One India Network, and branded client solutions and IPs head West and South - HT Media Radio (Fever FM, Radio Nasha and Radio One). He discusses his new role and how he balances this with his content role at Radio One.

This month, we ventured into the 'lifestyle and luxury' space with our 'Manifest Privé' section. Our first interview is with Beautiful India's founder Praveen Kenneth. Along with the brand, the founder of Law & Kenneth (which was acquired by Publicis Groupe), Kenneth talks to us about the evolving luxury market in India.

There's also a chat with Deepak Raj, CEO, Yoska, who shares why he quit his job in the IT sector to launch the company, and also talks about Hyrox and its growth in India.

In the 'Perspectives' column, Harshil Karia, founder and CEO, Schbang, and Nisha Singhania, CEO and managing partner, Infectious Advertising debate about rage-bait advertising being smart or a ticking time-bomb for brands.

The podcast section features Caratlane's CMO, Shaifali Gautam, discussing shifting trends in India's gold and diamond jewellery market.

We also inaugurate our bi-monthly data partnership with COMvergence to share data on who is leading the new business wins among the media agencies in India, APAC and globally.

Our focus on pharma and healthcare continues with Neil George, former marketing director, Abbott Nutrition India, in conversation with Medulla Communications' Praful Akali on the evolving role of CMOs in healthcare, India's position in global priorities, and more...

Shachi Malhotra features in the 'Her Take' column, spilling the beans on whether director's need to simplify or stand out.

Ruchi Sharma delivers a take on 'ageism' stating the importance of 'grey hair in agencies'.

Adyasha Roy Tomar continues with her monthly column, this time confessing her 'corporate sins'.

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