Mercedes-Benz has rolled out a campaign, ‘Satellite of Love’, introducing its latest electric CLA.

The campaign comprises a film.The ad unfolds a love story between a car on Earth and a satellite in space, linked by a connection that feels emotional, intimate, and deeply human. It highlights the model’s satellite connectivity, transforming advanced technology into a bond that feels personal, reassuring, and always present.

What we think about it: The ad moves away from traditional automotive storytelling and the background score complements the narrative beautifully. However, while the idea is visually striking and engaging, the core message could be communicated more clearly. A stronger emphasis on how this emotional bond directly represents the vehicle’s satellite connectivity would help ensure viewers fully grasp the technology behind the story.

The film released on 27 December.