OpenAI has rolled out a global campaign for ChatGPT.

The campaign comprises three 30-second films. From planning trips and helping one get fit to impressing one’s date, the films showcase ChatGPT as a go-to tool for everyday tasks. The films capture how the AI tool supports people in relatable, everyday moments.

What we think about it: The tone of the campaign is light, modern, and approachable, making AI feel less like futuristic tech and more like a handy companion in your pocket. Rather than focusing on complex capabilities, the campaign smartly zeroes in on how ChatGPT fits naturally into real-life situations. Overall, it’s a well-executed campaign that communicates the brand’s message clearly and concisely.

The films were released on 28 September.