Publicis Groupe India has unveiled its content studio, an industry-first facility designed to meet the speed and scale demands of modern marketing. 

The new studio aims to deliver personalised, localised, and contextual content at scale, which the group calls 'Intelligent Content' for the always-on, platform-led marketing era.

Built for agility, the studio brings together creative talent, advanced AI-driven capabilities, and streamlined production workflows. It is designed to help brands respond in real-time to cultural moments, regional nuances, and platform shifts. 

The integration of technology, data, and creativity moves content from being a mere output to a strategic driver, with each asset crafted for cultural relevance, business alignment, and measurable impact.

Part of Publicis Production’s global network of 52 studios, including hubs in New York, London, Paris, and Shanghai, the India facility is set up for both high-end production and scalable content solutions. Equipped with editing suites, generative AI tools, and CGI workstations, it expands on Prodigious India’s existing production services to offer a complete suite of post-production capabilities.

The studio has already produced content for global brands across categories from beauty and auto to FMCG and tech, delivering product demos in Southeast Asia, festive campaigns in Australia, and influencer-led content in the US. With the studio, its mandate is to scale creative assets with precision, speed, and cultural resonance across markets.

With this launch, Publicis Groupe India strengthens its position as a leader in future-ready marketing, where AI, creativity, and agility converge to create impact for brands.

As part of the global Publicis production network, the studio is seamlessly integrated with Publicis Groupe’s international production ecosystem through LucidLink and advanced data asset management systems—enabling real-time collaboration across markets. 

Anupriya Acharya, CEO – Publicis Groupe, South Asia, said, "Marketers today aren’t short on data or ideas. What they need is the ability to turn those insights into powerful, relevant content—faster than ever before. This studio does exactly that. It brings together creativity, technology and scale to act as a true growth engine for our clients."

Rajdeepak Das, CCO, Publicis Groupe, South Asia, added, “With the launch of our world-class content studio, we now house creative, production, and technology under one roof. This is truly creativity powered by craft and fuelled by data, ready to meet the pace of culture and deliver real impact for our clients."

Varun Shah, managing partner, Publicis Production, said, “Production is no longer the final step; it’s the creative engine that connects strategy, media, technology, and commerce.. Today, it’s not just about producing more content; it’s about producing Intelligent content, made for the right audience, tailored to the right platform, and delivered at the perfect moment. With the launch of our first post-content studio, we now have the scale, speed, and precision to manage all our clients’ multi-market production needs, from start to finish.”