Apparel Group has announced the continuation of its partnership with actor, Janhvi Kapoor, for their brand Aldo. 

This marks the third consecutive year of their partnership.

The continuation of this association with Kapoor underscores the company's strategic focus on leveraging celebrity endorsements to strengthen its market position and achieve sustained growth.

It highlights the Apparel Group's dedication to build long-term relationships that resonate with consumers. 

Kapoor's vibrant personality and fashion sense have become synonymous with Aldo, enhancing the brand's image and solidifying its position in the Indian market. 

As a prominent figure, Kapoor has effectively leveraged her status to not only elevate the brand’s visibility but also drive consumer purchasing decisions, contributing significantly to the company's growth and success.

Abhishek Bajpai, CEO, Apparel Group India, said, "We are delighted to extend our collaboration with Janhvi Kapoor, who perfectly embodies the essence of Aldo. Her influence and connection with the youth have been instrumental in elevating our brand presence in India. We're confident that her continued partnership will be a driving force behind the success of brands under the Apparel Group umbrella."