Ivana Jewels has announced the appointment of actor Mouni Roy as brand ambassador. 

To mark this association, the brand has rolled out its first television commercial, featuring Roy. 

This collaboration aims to connect with a new generation of jewellery buyers who value individuality over convention.

With Roy as the face of the campaign, the brand intends to bridge glamour with authenticity, ensuring the message resonates with both aspirational and everyday consumers.

Surat-based lab-grown diamond and Polki jewellery brand Ivana Jewels is actively expanding its presence across India while strengthening its business with a wider product range, enhanced customisation, and personalised services.

With lab-grown diamonds increasingly being adopted by modern buyers, Ivana aims to tap into this trend by offering jewellery that combines innovation, design, and accessibility, while connecting with customers who value individuality and sustainable style.

Ayushi Jindal, co-founder, Ivana Jewels, said, "Mouni Roy represents the modern woman who values authenticity and individuality, which are also the values at the heart of Ivana Jewels. With this campaign, we want to focus on what matters to customers: jewellery that feels personal and is easy to wear. Mouni’s journey from television to films reflects the confidence and style our brand stands for, making her the right choice as we expand across India."