Marketing, 3rd Dec 2024, News & Stories from India | Manifest

Marketing, 03 Dec 2024

03 Dec 2024 11:43 AM

We possibly are the only paint brand that looks at emotional branding: Amit Syngle

We caught up with Asian Paints' CEO, for a chat on how celebrity partnerships add intrigue and drive salience for the legacy paint brand.

Manifest's December issue

03 Dec 2024 10:49 AM

December issue of Manifest is out now

The lead feature for the issue are the five big developments across advertising, media and marketing in 2024.

Latest Stories

ChatGPT's second mainstream campaign for the Indian market.

16 Jan 2026 11:17 AM

Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline

Shveta Mehra (left) and Neha Kandalgaonka

16 Jan 2026 10:48 AM

Emotional connection now matters more than media exposure: Neha Kandalgaonkar

Here's what Dalbir Singh is doing this week

16 Jan 2026 9:58 AM

Producer's Diary by Dalbir Singh

Bharat Ke Super Founders kicks off on Amazon MX Player on 16 January

16 Jan 2026 9:47 AM

'We want to build a traceability KPI for the show, which we doubt other shows promise'

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Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'

Adyasha Roy Tomar

09 Jan 2026 10:20 AM

Adyasha's blog: 2025, WTF?

From left: Vijay Sawant, Dharam Valia and Mahesh Gharat

08 Jan 2026 10:51 AM

Hungry for more: Over a decade of letting the work speak

ChatGPT's health

08 Jan 2026 10:35 AM

OpenAI launches ChatGPT Health