Marketing, 03 Dec 2025

Loca Loka's '100 or Nothing' campaign.

03 Dec 2025 8:10 PM

India gets its shot of Loca Loka tequila

The tequila brand rolls out its debut India campaign, conceptualised in-house.
Goodies Narayanan

03 Dec 2025 3:57 PM

Bacardi India appoints Goodies Narayanan

She moves from Coursera, where she was vice president, head - international marketing, revenue, and growth.
Arun Kumar Rajendran

03 Dec 2025 1:39 PM

Arun Kumar Rajendran joins Flam

Moves from ITILITE, where he was head - marketing and demand generation.
 Ishaan Khatter for Eume

03 Dec 2025 12:10 PM

Eume signs Ishaan Khatter as its brand ambassador

As per the brand, Khatter's dynamic spirit, thoughtful individuality, and rooted creative identity mirrors its core. 
The code comes into effect on 1 April

03 Dec 2025 10:45 AM

Market Research Society of India adopts global ICC/ESOMAR 2025 code 

The code takes into consideration the increasing use of AI among other factors, and the need for high levels of trust in market research.

Latest Stories

Malaysia Airlines and Mumbai Indians' 'Cricket at 30,000 feet' campaign

07 May 2026 3:18 PM

Malaysia Airlines and Mumbai Indians turns aircraft into a cricket pitch
Anurag Iyer

07 May 2026 10:55 AM

Creator18 appoints Anurag Iyer
Gurbaksh Singh

07 May 2026 10:42 AM

'Need to have outstanding solutions for challenging problems'
Spotify and FC Barcelona's, 'The Dream Begins' campaign.

07 May 2026 10:40 AM

Spotify brings Olivia Rodrigo to the pitch ahead of El Clasico for FC Barcelona

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required