Eume, the homegrown premium travel and lifestyle brand, has announced the appointment of actor Ishaan Khatter as its brand ambassador.

The collaboration is anchored in a shared philosophy that movement is not just physical, it is personal, expressive, and intentional. As per the brand, Khatter’s dynamic spirit, thoughtful individuality, and rooted creative identity mirrors its core. 

Naina Parekh, founder, Eume, said, “We have always believed that Eume represents more than just travel accessories - it represents a lifestyle in motion. In Ishaan, we found a natural extension of that idea. He is energetic yet grounded, stylish yet effortless, and deeply connected to his craft and culture. His personality resonates with the people we create for individuals who want functionality without losing their sense of expression. This partnership marks an exciting new chapter for us.”